Jun 21, 2023
If you are a commercial real estate broker, you know how competitive the market is. You need to constantly prospect for new clients, build relationships, and close deals. Making outbound telephone calls is one of the most effective ways to do this.
Want more help with this? Check out our unique article on this outbound call process at our website here.
You initiate Outbound telephone calls to potential clients, such as owners, investors, tenants, or developers. They are different from inbound calls, which are calls that you receive from people who are interested in your services.
The Importance of Making Regular Calls
Why are outbound telephone calls important for commercial real estate brokers? Here are some reasons:
- They help you generate leads. You can identify opportunities and qualify prospects by calling people who may need your services. You can also use outbound calls to follow up on referrals, marketing campaigns, or online inquiries.
- They help you build rapport. By calling people regularly, you can establish trust and credibility. You can also demonstrate your expertise and value proposition. You can also use outbound calls to nurture relationships and stay in touch with existing clients.
- They help you close deals. By calling people ready to buy or sell, you can move them along the sales cycle. You can also use outbound calls to negotiate terms, overcome objections, and handle objections.
A Plan for Making Better Calls
How can you make effective outbound telephone calls? Here are some tips:
- Have a goal. Before you make a call, know what you want to achieve. Do you want to introduce yourself, set an appointment, get information, or close a deal?
- Have a script. Prepare a script outlining your opening, pitch, questions, and call to action. Use the script as a guide, not a crutch. Be flexible and adapt to the situation.
- Have a list. Have a list of prospects that you want to call. Use a CRM system or a spreadsheet to keep track of your contacts and their details. Segment your list by criteria such as location, property type, or transaction stage.
- Have a schedule. Set aside time every day or week to make outbound calls. Stick to your schedule and avoid distractions. Track your results and measure your performance.
Outbound telephone calls are vital for commercial real estate brokers who want to find new clients and grow their businesses. By making regular and effective calls, you can generate leads, build rapport, and close deals.
Want more help with this? Check out our unique article on this outbound call process at our website here.
